There are many ways to drive traffic to your website and one of the best ways is using proper keyword placement so all of the keywords work to their best potential.

It is not just the keywords you use, but where you place them in the content on your website.

What is a keyword? A keyword is a word or phrase you would use to search to find a certain product or service online. For example, if you want to buy a book on marketing, you would type something like “internet marketing book” in your browser. A keyword can also be a phrase.

When you are “salting” your website with your keywords, you have to be careful how many times you use the word or phrase and where you put it on your site. You don’t want to keep repeating it over and over without its use making sense. Search engines today can see through that ploy and you will be penalized by not having your article or site ranking very well.

The best rule to follow for keyword placement is to use your keyword or keyword phrase in the title, the first and last paragraphs and at least once in the article or content body. You don’t want to be banned by the search engines for keyword stuffing.

To find the best keywords to use, you can start with the free Google Keyword Tool.Keep in mind that you want a keyword list that has a lot of monthly searches and not a lot of competition. You will have to figure out what constitutes a lot of searches and a little bit of competition yourself.

If you have the budget, you can purchase keyword tools that will do a lot more for you.

The two steps to using keywords are first, finding a list of keywords and second, using them in just the right amount and in the right places so that your articles and website will rank high in the search engine results.